Sylt/Berlin, February 2026

Masterclass Sylt

A Day Filled with Craft, Flavor and Inspiration

On February 23, 2026, the time had finally come: our Masterclass on Sylt brought producers, hosts and the gastronomy community together in an atmosphere that could not have been more inspiring. The event at “The Roots” in Keitum – warm, modern and authentic – offered the perfect setting for a day full of culinary discoveries and creative impulses.

A heartfelt thank you goes to Dietmar and Anja Priewe, who welcomed us into their home with great warmth.

Under the motto of inspiration, exchange and craftsmanship, selected partners came together who stand for exceptional quality and true passion:

• Vogelsberger – Wagyu: Premium beef that sets global standards.
• Flavour Hunter – Cress & Microgreens: Unique aromas and textures that elevate modern plate creations to a new level.
• Bäckerei Philipps: Artisan craftsmanship and a product range spanning from classic to innovative.
• Nihon Mono: Traditional ingredients, rare delicacies and modern interpretations of Japanese cuisine.
• Weingut Markus Meier: Characterful, handcrafted wines that perfectly accompany any culinary journey.

A Day Full of Flavors, Conversations and Encounters

Our Masterclass was far more than a product presentation – it became a meeting place for people who live for culinary excellence, appreciate craftsmanship and celebrate innovation.

Together, we explored new combinations, discovered exciting techniques and experienced how versatile and creative our premium products can be used. The special atmosphere led to valuable conversations, unexpected impulses and new connections that will accompany us in the future.

A Heartfelt Thank You

A big thank you goes to all participating producers who enriched this day with their expertise, their stories and their passion.

And a special thanks goes to Dietmar and Anja Priewe, who have created a place with “The Roots” where culinary art and community merge in a truly special way.

Thank you to all participants for this wonderful start on Sylt – we felt incredibly welcome and are already looking forward to the next Masterclass with you!

Vienna/Berlin, January 2026

Our Masterclass in Vienna

A Culinary Highlight for Gastronomy and Retail

With our Masterclass in Vienna, we set a strong signal for quality, partnership, and genuine food expertise. Together with selected producers, customers from gastronomy and hospitality, as well as long‑standing partners, we experienced a day full of inspiration, expert knowledge, and culinary diversity.

In the modern cooking location La Cocina, we presented our assortment in an impressive atmosphere – accompanied by live cookings and exciting background information directly from our producers. At carefully prepared stations, we showcased the full diversity of Havelland Express: from premium seafood and selected meat specialities to fine cheese and dessert products.

Key Focus Areas Included:

• high‑quality fish and seafood specialities
• selected meat cuts from sustainable production
• special cheese and fine‑food varieties
• innovative confectionery and dessert creations

A Special Highlight

Our artisan producers were on site in person and presented their products themselves. Among them were:

• Huîtres Hervé – finest oyster quality
• Tölzer Kasladen – handcrafted cheese specialities
• Creme Eis – creative ice‑cream variations
• Original Beans – sustainable premium chocolate

Through direct exchange with these producers, participants gained exclusive insights into origin, processing, and the special characteristics of each product – knowledge that only personal interaction can provide.

Why This Masterclass Matters

For us, the Masterclass in Vienna is an important part of our mission to make true food expertise tangible. Personal exchange with our partners, being close to the product, and direct application in the kitchen create added value that strengthens our collaboration sustainably.

With the Masterclass, we continue our path of connecting knowledge, quality, and partnership.